At the heart of training is an effective MLM distributor manual or Party Plan consultant guide that offers guidance, reference, and training. Tools can be effectively deployed to augment the training philosophies and practices, but there is no substitute for an effective manual.
A party plan company shares many similarities with a multilevel marketing company. This is especially true in the realm of fulfillment and the reality of dealing with a volunteer sales force. Incentives, recognition, meaningful promotions, and significant earnings potential continue to be the appeal for MLM distributors and party plan consultants.
However, the significant differences between MLM and Party Plan can be illustrated through a comprehensive look at the typical MLM Distributor Manual and comparing it with the common Party Plan Consultant Manual, outlined below for your review and support. These outlines are excerpted from the LaunchSmart™ System.
Quite often, the crunch of time or limitations in expertise or resources will place a heavy burden on you. Help is as easy as a phone call away.
MLM Distributor Manual Outline
INTRODUCTION
Welcome to THE COMPANY
Table of Contents
Letter from the CEO
Company Directory
Other DISTRIBUTORS on My Team
CHAPTER ONE — YOU AND YOUR COMPANY
The COMPANY Story
Owner Profiles
You’re a Part of the Family
Build a Strong Foundation
Developing a Compelling Story
Crafting Your Vision
The Power of Persistence
Learn while you Earn
Conventions and Training Meetings
Conference Call Etiquette
CHAPTER TWO — MARKETING YOUR PRODUCT AND YOUR BUSINESS OPPORTUNTIY
What is Marketing?
Have a Realistic Marketing Attitude
Relationship Marketing
Permission Marketing
Mass Appeal – How to Reach Large Numbers of People
Words that Will Create Riches
Scripts that Capture Imaginations
Enrollment Techniques of the Rich and Famous
Harnessing the Internet
The Formula for Your First 100 Enrollments
Three Kinds of “No”
Third Party Credibility
Sources of Future Customers
Network Your Way to Success
CHAPTER THREE — SUCCESSFUL SELLING
The Successful Salesperson
The Winning Presentation – From Start To Finish
The 5 Steps of a Successful Presentation
Writing Customer Orders
Group Presentations – The 8 Musts
From Objection to Win-Win
CHAPTER FOUR — CUSTOMER SERVICE
You’re In The Service Business
Customer Needs
What’s In It For You
Today’s Consumer – Keys to Keeping Customers
Exceptional Service
Serving Customers in Just One Hour Each Week
Take Care of Your Customer in 3 Simple Steps
Managing Customer Care
Four Daily Disciplines to Success
CHAPTER FIVE — SPONSORING
Your Key To Success
The Million-Dollar Model
A Winning Attitude
Find Your Reason for Sponsoring
Set Sponsoring Goals
Be A Talent Scout
Time to Build the Business
Six Steps to Principle Centered Sponsoring™
The Oyster Story
Guide your new DISTRIBUTOR
Generate Increased Income
Build a Business that Lasts
CHAPTER SIX — BUSINESS MANAGEMENT SUCCESS
Time Management
Your Business Plan of Action
Your Money Making Strategy
Financial Management
Record Keeping Made Easy
The Home-Based Business: The Last Tax Frontier
Business Deductions
Suggested IRS Publications
APPENDICES
COMPENSATION PLAN
PRODUCT INFORMATION
POLICIES & PROCEDURES
FORMS (provided by DSWA):
SMART Goal Planner
Who Do You Know List
Monthly Action Plan
Weekly Action Plan
Customer Profile Card
Distributor Profile Card
Opportunity Event Agenda
Event Supply List
Party Plan Consultant Manual Outline
INTRODUCTION
Welcome to THE COMPANY
Table of Contents
Letter from CEO
Company Directory
Other CONSULTANTS on My Team
CHAPTER ONE — YOU AND YOUR COMPANY
The COMPANY Story
Owner Profiles
You’re a Part of the COMPANY Family
Build a Strong Foundation
Developing a Compelling Story
Remember the Power of Five
Learn While You Earn
Conventions and Training Meetings
Conference Call Etiquette
CHAPTER TWO — BOOKING
Booking Your First Parties
Why Hold Parties?
Have a Positive Booking Attitude
Ask Lots of People
Your Who Do You Know List
Memory Jogger
Making Your First Calls
Benefits of booking a party
Dialogues and Scripts
Hostess Rewards Program
COMPANY Hostess Program:
Tips for booking success
Mastering the Art of Booking
Sources of Future Bookings
From Objection to Win-Win
Creative Party Alternatives
Individual Sales Appointments
Network Your Way to Success
CHAPTER THREE — HOSTESS COACHING
The Purpose of Hostess Coaching
What Needs To Be In Place?
Keys to Effective Hostess Coaching
Hostess Coaching Checklist
Coaching With a Hostess Packet
Hostess Packet Contents
Tips for Successful Coaching
How to Minimize Postponements
CHAPTER FOUR — SUCCESSFUL SELLING
The Successful Salesperson
Selling at the Party
The 10 Absolutes of a Successful Party
A Presentation – The 6 Steps from Start to Finish
FAQ
CHAPTER FIVE — CUSTOMER SERVICE
You’re In the Service Business
Customer Needs
What’s In It for You?
Today’s Consumer
Keys to Exceptional Service
Service Your Customers by Phone
Important Phone Tips
The 3 Purposes behind Customer Service Calls
Call Role-Plays, Dialogues and Scripts
Take Care of Your Customer
Managing Customer Care
Four Daily Steps to Success
CHAPTER SIX — SPONSORING
Your Key to Success
Offer Customers the Gift
Duplicate Yourself
A Winning Attitude
Find Your Reason for Sponsoring
The Power of Your Beliefs
A Personal Exploration
Set Sponsoring Goals
Finding Your Future Stars
SOURCE #1:
SOURCE #2:
SOURCE #3:
Plant Sponsoring Seeds
Be a Talent Scout
Qualities to Look For
The Desire to Achieve
Time to Build the Business
Setting Up a Sponsoring Conversation
Six Steps to Principle-Centered Sponsoring™
Step 1: Establish Rapport
Step 2: Ask and Listen
Step 3: Clarify Their Why
Step 4: Make the Connection
Step 5: Extend the Invitation
Step 6: Follow-up, Follow-up, Follow-up!
The Oyster Story
Guide your new CONSULTANT
Generate Increased Income
Take the Leadership Path
CHAPTER SEVEN — BUSINESS MANAGEMENT SUCCESS
Time Management
Your Business Plan of Action
Your Money Making Strategy
Financial Management
Record Keeping Made Easy
Business Deductions
Suggested IRS Publications
APPENDICES
MAGIC WORDS THAT WILL BRING MILLIONS IN SALES
COMPENSATION PLAN
PRODUCT INFORMATION
POLICIES
FORMS
Who do you Know list
SMART Goals Planner
Weekly Action Plan
Monthly Action Plan
Hostess Coaching Checklist
Successful Party Checklist
Party Supply Checklist
Customer Profile Card
Hostess Thank You letter
Guest Wish List
Hostess Wish List