By Terrel Transtrum, Co-founder, LaunchSmart™
Get positioned in the right places in peoples’ minds. Identifying your network marketing company’s unique selling proposition and then developing the marketing plan to present the right message to your target customers, hostesses, consultants and distributors is critical. Here are the time-honored marketing fundamentals used by the best party plan companies and network marketing companies in direct selling, all at a glance.
In this article we will cover the following general marketing planning elements:
- Design
- Marketing Strategy
- Product Launch
- Distributor Manual
- Party Plan Essentials
Marketing Checklist and Key Considerations
- Design
- Key design elements (logo, color palette, major design elements)
- Web
- Online documents
- Marketing Strategy
- The Three Stories (Company, product, business)
- Retailing tools (catalog, brochure, DVD, CD, samples, flyers)
- Company brochure
- Business brochure
- Marketing communications
- Product Launch
- Product / service lines, strategies and markets
- Groupings, pricing, development, manufacturing, warehousing
- Product copy, literature & brochure, descriptions
- Legal reviews (including labeling)
- Distributor Manual
- Letters and introduction materials
- Policies and procedures, FAQs
- Product information
- Compensation plan descriptions
- Training essentials
- Business system
- Party Plan Essentials
- Consultant compensation
- Training and development
- Hostess incentives
- Promotions, contests
- Bookings, business development
Marketing Design
Clients attending the LaunchSmart™ workshop participate in a creative design seminar that introduces participants to the, development and delivery systems of professional quality promotional materials for supporting your company. Use this training forum for organizing your plan to design logos, website, DVDs, CDs, distributor manuals, brochures, mailers, packaging, labels, core design elements, and more.
Marketing Strategy Planning System
This foundational tool is the template that guides the planning phase for designing your company’s primary marketing strategies, including USP (Unique Selling Proposition), positioning, delivery strategies and selection of the tools that will support behavioral objectives in the field to make it easy to tell the story and build business.
Product Launch Templates
Positioning, features & benefits, and user profiles are the core elements of a proper product launch plan. Often overlooked, and usually not understood, product launch strategy is vital to the success of any start-up. These templates shorten your learning curve and increase your product launch IQ.
Distributor Manual Templates
Why not just build on the best ideas from other distributor manuals? Well, that all depends on your own unique culture, intended market position, and design plan. These templates contain many of the best ideas, and they provide the distributor manual essentials and framework into which you connect your company’s distinguishing details and design elements.
Party Plan System
For clients with home-show and party-plan components, this system provides a model consultant manual, quick start guide for field consultants, and primer on hostess reward programs. Rich with templates for creating and adapting charming hostess programs, it has been created in collaboration with the founders of the DSWA and is a must-have resource if you are considering a party plan system.
Terrel Transtrum is the founder of ServiceQuest® and co-founder of LaunchSmart™. As a network marketing consultant he also specializes in startup consulting for party plan companies, multilevel marketing, MLM and network marketing. He is an experienced advisor in MLM software, network marketing legal, party plan business, distributor recruiting and retention, operations and fulfillment and MLM legal.
(The content of this article is extracted from ServiceQuest® RetentionSmarts™ Modules. For more information on RetentionSmarts™ training and mentoring systems, contact a member of the LaunchSmart Team.)