All successful direct selling companies (MLM and Party Plan alike) realize that the vast majority of those who join their companies and seek an income opportunity are not - nor do they wish to be - professional sales people. In fact, the thought of outright selling typically scares them to death. …
How do I create the identity for my company that will attract distributors?
Get positioned in the right places in peoples' minds. Like all great companies, branding and establishing the company's position is the same for MLM marketing strategies and for Party Plan marketing strategies. The best MLM brands have followed important disciplines. And such positioning is equally …
How do I make sure our company’s offering is unique and will really stand out?
Some MLM start up companies enlist the support of a marketing firm. Quite often, Party Plan start up businesses will carefully follow the advice of professional marketers. Often, marketing firms will help develop the company and product/service names, logos, packaging, branding, sales tools, …